If you sell online, then you should consider using video to attract more customers.
1. Product Close-Shots
Videos which show products from multiple angles and close-ups can give customers a better understanding of what they are about to purchase, which can increase sales conversions.
2 .Showing Product Usage
Some products are innovative and making people aware of their usage can allow them to understand the value of the product and the best way to do that is by showing a video.
3. Video Content & Emotion
Good storytelling by video can arouse emotion in people and people often share emotional content. It can also be a creative way to build a powerful brand image.
4. Videos that Entertain
Entertaining Videos are loved by people as they grab attention, so using entertainment can allow e-commerce videos to get shared and sometimes go viral on various platforms including social media.
5. Videos depicting Results
Another great way to use video to sell products is to show people how they could get beneficial results from it.
6. Interactive Video Ads
As video marketing becomes more competitive, making interactive videos can be a great way to stand out. According to a study by Magma media group, interactive video ads resulted in a 47% increase in engagement versus non-interactive ads and also increased purchase intent by 9x times.
7. Influencer Marketing
Businesses can collaborate with influencers through video to target their audiences. Because influencers have created credibility and trust with their followers, influencer collaborations can be a quick and effective way to reach potential customers.
8. Leverage Controversy
Creating controversy may seem risky, but it can be an effective way to generate publicity and sales.
9. Video Content Marketing
Video doesn’t have to be used only for advertising to be effective. Video content marketing can be another way to use video to create brand awareness.
