What Is Video Advertising?
Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.
Why should you focus on video marketing today?
Video enables you to say much more with less — to construct a story for your brand that’s engaging and packs a punch.
Video ads can communicate more than a tagline — they can promote a sale, build a story, outline your value proposition, or go deep into product details.
Customers are more informed than ever.
With greater access to information and decreasing attention spans, competing for that attention is no easy task.
Video advertising is an often underutilized yet growing form of engaging with your customers that provides value other mediums simply can’t.
Video ads are the ideal attention-grabbing combination of visuals and a narrative — perfect for introducing your brand, showing off individual products, or driving sales.
A study by Twitter showed that 43% of users said they would fully watch a video if it had interesting content.
Video is changing the way people shop and make purchasing decisions — 85% of millennials say they’ve made a purchase after viewing a marketing video.
Organic engagement on video is higher than any other type of media, and 80% of users can recall a video ad they’ve seen in the past 30 days.
Today, video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way.
In the process of bridging the creative gap and running ad buys for our customers, we’ve learned a lot about optimizing video ad campaigns.
Importantly, they are incredibly good at driving customer action.
An excellent video ad campaign is very much within your reach, and could very easily become a huge driver for traffic and sales to your site.
