Influencer marketing is the best way to advertise your company, product or service in a “free” manner. The benefits are obvious: your name would be in front of millions of users, with a link to your company or website.
Let’s face it, Generation-Z has taken over. We are living in a connected, rapid and strongly driven period in which marketing and advertisement have taken the greatest of leaps. Everything is totally different. Simply look at digital marketing. It’s made advertising more nuanced than ever before. It has now introduced innovative technologies, and the idea of influence has been brought to a whole new standard: “The Influencer Level.”
Think about it; it makes perfect sense for everything. Influencers have their followers’ undivided attention, and it’s a given we ‘d all like to imitate the people we look up to. The nuance of the magic lies in the “how”. There are benefits and drawbacks to everything.
Benefits
1. Helps built your Brand Credibility and Trust
Trust takes time to grow and people are confident in the influencers that they follow. So, if an influencer talks about a brand positively, then their followers will be more likely to believe them. As a result, one of the main benefits of influencer marketing is that it helps develop people’s confidence in your brand and enhances the credibility of your brand.
2. Saves the Time of a Marketer
When working with an influencer, you don’t have to think about creating great content. A good influencer knows the best ways to produce content that will help them connect with their followers. They know how to create content that is highly suitable to their followers. Influencer-created content tends to be more appealing than brand-created content, and the content they produce will make the brand more trustworthy.
3. You do not need big budgets
When working with micro-influencers, many will collaborate with your brand for perks such as samples or a stay in a bed and breakfast if your business is a home-based hotel. If they prefer payment, it will be lower than that of A-listers.
4. Expands your Brand’s reach
Advertise your brand and/or product to a broad audience by working with relevant influencers for your offering. They can connect thousands of people with you. Influencers are followed based on the entertaining posts they publish, based on passion, insight, ideas. Their followers anticipate, retweet and repost new content they want.
Beyond that, we have always maintained that marketing has a goal, just as there is an objective for any other aspect of the company. Digital marketing aims at generating quantitative data as well as ensuring that the marketing expenditure leads to increased brand awareness which ultimately increases the sales. The intention is always clear. However, a lot can go wrong.
Drawbacks
1. Choosing the Wrong Influencer
61% of advertisers find it hard to recognize the right influencers for their ads, according to a study. The fact is, it takes some time and effort to get things right and if done incorrectly, it may do considerable harm to the brand’s image.
2. The Uncertainty of Results
You may sign a contract with an influencer who has previously published successful content but fails to produce effective content for your business. The audience will not participate and any money that has been invested will be a loss. You put a lot of effort into finding the right influencers and getting a campaign started. But if you cannot track and control your campaign results, your efforts can be in vain. You need to examine whether an influencer will produce the results you want. If not, you must stop working with them. Measuring performance can however be a little difficult when it comes to influencer marketing effects.
Moving forward, you should make educated choices in your marketing strategies before deciding which influencer to use. Secure your assets and invest in ROI-guaranteed marketing strategies
