Video marketing for real estate can help you stand out from other realtors, make connections with potential home sellers and buyers, and ultimately sell more properties.
As anyone who’s ever checked out a “spacious two bed room” in City and found it was just a shoebox knows, real estate photos aren’t always accurate. And consumers and buyers know it. Snapshots alone can’t really convey light quality, neighbourhood vibe, or character. If your property has all those things going for it, you ought to show them off. You ought to use real estate video.
Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it feasible by the day.
Thanks to smartphones, today we live in a world where a large number of people are equipped with a smartphones and data connection. Plus, it’s easier than ever to share and distribute videos with the help of Facebook or Instagram marketing. Which is why more and more people are doing it.
Video marketing is one of the best ways to get higher quality real estate leads and generate more business. Mainly because potential buyers are easier to convince and convert on a visual level. When they actually see the property or gain any related information via visual content, they have fewer doubts and questions.
Real estate video marketing can actually help you gain more momentum in the long run. Research shows that listings that leverage video marketing methods get 400% more inquiries when compared to the ones that don’t.
With video marketing, you’re not only generating leads, but quality leads that have a higher chance of converting. And with a consistent supply of targeted leads, your business will always have clients.
