Here’s How You Can Measure The Success Of Your Video Marketing Campaign.
Around 45% of people watch videos online every day, making video marketing one of the most preferred tools for reaching out to high-potential leads and .
For extensive planning to seamless execution, a lot goes into making a successful video ad campaign. But how do you know whether your video marketing efforts are paying off?
In order to understand the effectiveness of your campaign and recognize the Return on Investment it generates you need to track certain Key PErformance Indicators (KPIs)
Analytics and marketing tools make it possible to track the KPIs across all digital platforms and this has made participating in video marketing metrics easier than ever!
Here are 6 video metrics you should use to measure the success of your video campaign.
1.The Engagement Of Each Video
The video engagement metric will tell you how long a viewer has watched your video. In most cases, this is measured as a percentage of the entire video. Moreover, the average engagement will tell you how much of the video all the viewers have watched on average! The engagement metric can help you gauge the quality and usefulness of your ad .
2. View Count
As you might expect, your video’s total view count demonstrates the number of times it has been watched. This metric indicates the reach of your content and helps you find out how well your ad campaign is being received.
The tricky part is, the view count of videos is measured differently by different video playing platforms. For example, Facebook considers only 3 seconds of viewing as a complete ‘view’ but for YouTube, this duration is 30 seconds! So if you have placed your video content on multiple channels, remember this while aggregating the data!
3. Play Rate
To get the play rate of your video, simply divide the number of viewers who play your video with the number of people who visit the page where your video is being hosted. Tracking and measuring the rate of play of your marketing video will help you understand how people are engaging with your content. It will also show whether you have managed to reach your initial video goals.
4. Tracking Social Media Shares
Just like any high-quality content marketing strategy, tracking social media shares is essential when it comes to video marketing campaigns. A high rate of social sharing indicates that your campaign is doing well and your video is proving to be effective in increasing brand awareness.
5. Click-through
Click-through rate is another important factor you must consider, depending upon the final goals of your video campaign. For instance, tracking click-through rate becomes more important if your video includes a CTA ( call to action).
A high click-through rate is required to meet goals like increasing website views or getting customers to visit a high-value landing page.
6. Conversion Rates
The conversion rate of a video measures how well it manages to persuade the viewers and convert them to a lead or customer. In order to measure the success of your video ad campaign, test whether your video has increased (or decreased) your the conversion rates of your landing or product pages.
An effective video marketing campaign will help you reach your business goals and bring in positive results. These are just a few of the many KPIs that can be used to track video marketing performance and measure its success.
