Over the past decade, the world has seen dynamic changes through digitalization. Digital solutions have helped improve decision making as well as efficiencies for both organizations and consumers. As we move into this digital age, technology has become widely available, accessible and affordable. This shift has had a major impact in the world of content marketing. This change has caused videos to become the epitome of content marketing. Videos are tailor-made, increase value and are perfect for the on-the-go lifestyle of today’s world. Here are the 4 most relevant reasons and statistics that make videos, the future of content marketing.
1) Videos Aid Brand Recall
It’s natural for most people to remember 95% of a message through video compared to only 10% through written content. Videos are by far the fastest growing form of marketing. With 90% of information transferred to our brain being visual, videos are now by far the most effective way to trigger brand recall. Videos are not only necessary, in a busy digital world, but also important if you wish to be memorable.
2) Videos Boost Conversion For Sales
Videos are a powerful tool if used correctly. Adding a product video on your website can increase conversions by 80%. Videos can also lead to direct sales and studies show 74% of users who watched product demonstrations or informative product videos, went about to subsequently purchase the product.
3) Videos Improve SEO Performance
Videos are an effective way of improving the SEO performance of your organisation. The interaction people have with your videos such as watching and sharing them, boost the click-through rates of your website. Additionally, high quality videos attract customers and compel them to visit your website.
4) Videos Go VIRAL
It is estimated that 92% of video-watchers go on to share them with other people. This is a massive proportion in comparison to the share rate of many other types of content. Simply Measured discovered that video is shared 1200% more than both links and text combined! Also 60% of viewers will engage in video content over a text post according to Digital Diode. This just goes to show the immense reach, and effectiveness of video content.
Video creation is here to stay. So, it is now time for brands to decide if they want to lead this change or become a late follower of the bandwagon.
